Geographic Trademarks and Protected Designations
Geographic trademarks occupy a unique and often misunderstood space in trademark law. On one hand, purely geographic terms are generally not registrable as trademarks because they...
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IP Insights & Resources
Expert perspectives on intellectual property strategy, patent law, trademark protection, and IP portfolio management from the PerspireIP team.
Collective and Certification Marks Explained
Most people are familiar with standard trademarks and service marks, but there are two additional types of marks that serve important commercial functions: collective marks and...
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Trademark Assignment Transferring Trademark Rights
A trademark assignment is the permanent transfer of ownership of a trademark from one party to another. Whether you are selling your business, restructuring your corporate...
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How to Trademark a Slogan or Tagline
Slogans and taglines are some of the most memorable elements of a brand’s identity. “Just Do It,” “Think Different,” “I’m Lovin’ It” — these phrases are...
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Trademark Dilution How Famous Brands Are Protected
Trademark dilution is a special form of trademark protection available only to owners of famous marks. Unlike standard trademark infringement, which requires proof that consumers are...
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Trade Dress Protection Beyond Traditional Trademarks
Trade dress protection is a powerful but often overlooked form of intellectual property protection that extends trademark rights beyond words and logos to cover the overall...
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Trademark Infringement What It Is and How to Respond
Trademark infringement is one of the most serious threats a brand can face. When a third party uses a mark that is identical or confusingly similar...
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How to Register a Logo as a Trademark
Your logo is often the most recognizable element of your brand. Learning how to register a logo as a trademark is essential for protecting this valuable...
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Trademark Licensing How to Generate Revenue from Your Brand
Trademark licensing is one of the most powerful and underutilized strategies for generating revenue from your intellectual property. Rather than selling your brand outright, trademark licensing...
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Trademark Office Actions How to Respond Effectively
Receiving trademark office actions from the USPTO can feel discouraging, but they are a normal part of the trademark registration process. An Office Action is simply...
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