PerspireIP Blog

IP Insights & Resources

Expert perspectives on intellectual property strategy, patent law, trademark protection, and IP portfolio management from the PerspireIP team.

April 26, 2026 8 min read

What is a Service Mark vs Trademark

When businesses first explore brand protection, a common question arises: what is the difference between a service mark vs trademark? While these terms are often used...

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April 26, 2026 8 min read

Common Trademark Mistakes Startups Make

Building a startup is challenging enough without the trademark mistakes startups commonly make that can derail your brand before it gets off the ground. Intellectual property...

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