How the USPTO decides trademark likelihood of confusion using the 13 DuPont factors under Section 2(d) of the Lanham Act — and how to assess your risk before filing.
Trademark Monitoring: 7 Costly Risks of Skipping It in 2026
Trademark monitoring is the silent cost most brands underestimate after registration. Here’s what it really costs to skip it — and what a real watch program looks like.
AI and Copyright in 2026: 5 Critical Legal Shifts Every IP Counsel Must Track
The legal ground under AI and copyright is shifting fast. Thaler v. Perlmutter, the May 2025 Copyright Office report, the litigation surge, and what counsel should do now.
AI Trademark Watching: How AI Is Transforming Brand Protection
AI trademark watching is changing brand protection forever. Here’s how AI-powered monitoring catches infringement faster and at lower cost.
Common Trademark Infringement Scenarios: How to Detect Them
Discover the most common trademark infringement scenarios businesses face, how to detect them early, and how to protect your brand with professional trademark monitoring.
Trademark Watching Service: How It Protects Your Brand 24/7
A trademark watching service monitors databases, marketplaces, and domains around the clock to catch infringing marks before they damage your brand. Learn how it works and why every business needs it.
AI Trademark Watching in 2026: How AI Transforms Brand Protection
AI trademark watching has redefined how modern brands monitor and enforce their marks across global registries, marketplaces, and social platforms in 2026.
Building a Trademark Search and Monitoring Program for Your Brand
A blueprint for building a unified trademark search and monitoring program: five-layer architecture, roles, metrics, common failures, and a 90-day stand-up plan.
Trademark Watch Services Compared: How to Pick a Provider in 2026
Vendor-neutral comparison of trademark watch services: Corsearch, Clarivate, Questel, Bonamark, Markify, Trademarkia. Six evaluation categories and a pilot framework.
The New USPTO Trademark Search Tool: A Practitioner’s Guide (Post-TESS)
A practitioner’s guide to the post-TESS USPTO trademark search tool. Field tags, expert mode, coordinated class searching, three core workflows, and gotchas.
Trademark Knockout Search vs Full Clearance Search Guide
A trademark knockout search is the fast first-line check before filing. Learn how it differs from a full clearance search and when to use each.
Trademark Clearance Search: A Step-by-Step Guide
A thorough trademark clearance search is your first defense before filing. Learn the step-by-step process to uncover conflicts and protect your brand from costly disputes.
Famous Marks and Trademark Dilution: Protecting Iconic Brands
Not all trademark claims are created equal. The ordinary trademark infringement analysis — focused on likelihood of consumer confusion about the source of goods or services…
Trademark Renewal Guide: Keeping Your Registration Alive
Trademark registration is not a one-time achievement — it is the beginning of an ongoing stewardship obligation. The USPTO does not automatically renew your trademark. If…
Trademark Licensing: How to Monetize Your Brand
A trademark is not just a shield — it is an asset. And like any valuable asset, a trademark can be deployed to generate revenue beyond…
Trade Dress Protection: Safeguarding Your Brand’s Look and Feel
A brand is far more than a logo or a name. The shape of a bottle, the color scheme of a restaurant, the distinctive layout of…
Trademark Infringement: How to Identify, Respond, and Stop It
Discovering that someone is using your trademark without authorization is infuriating — and it demands immediate, strategic action. Trademark infringement is not merely a legal inconvenience;…
Madrid Protocol: How to Register Your Trademark Internationally
For brands with global ambitions, trademark protection cannot stop at the border. A U.S. federal registration, as powerful as it is domestically, provides zero protection in…
Responding to Trademark Office Actions: Expert Strategies
The arrival of a trademark office action in your inbox can feel like a punch to the gut — especially if you were expecting smooth sailing…
Trademark Docketing: Managing Your Brand Portfolio Effectively
A trademark registration is only as valuable as the maintenance system protecting it. Businesses pour enormous resources into securing trademark rights — and then lose those…