When most people think of trademarks, they picture brand names and logos. But modern trademark law extends far beyond traditional word marks and design marks to…

Trademark opposition proceedings are one of the most important but least understood aspects of trademark practice. After the USPTO approves a trademark application, it is published…

Before anything else, it is worth being precise about what social media handles trademark protection actually delivers. A federal registration gives you rights in a mark…

One of the most fascinating areas of trademark law concerns color trademarks — can a business actually own exclusive rights to a particular color? The surprising…

Building and protecting a strong brand portfolio is one of the most strategic investments a business can make in its long-term competitive position. A well-managed trademark…

Domain name disputes at the intersection of trademark law have become one of the most common IP enforcement challenges businesses face in the digital era. Cybersquatters…

Most transfers that go wrong do not fail on the words of the deed. They fail on two statutory points that sit outside it: whether the…

Most people are familiar with standard trademarks and service marks, but there are two additional types of marks that serve important commercial functions: collective marks and…

Geographic trademarks occupy a unique and often misunderstood space in trademark law. On one hand, purely geographic terms are generally not registrable as trademarks because they…

Trade dress protection is a powerful but often overlooked form of intellectual property protection that extends trademark rights beyond words and logos to cover the overall…

Slogans and taglines are some of the most memorable elements of a brand’s identity. “Just Do It,” “Think Different,” “I’m Lovin’ It” — these phrases are…

Your logo is often the most recognizable element of your brand. Learning how to register a logo as a trademark is essential for protecting this valuable…

The short answer is that resolution almost never starts in a courtroom. How do you resolve trademark infringement in practice? By grading the threat, choosing the…

Receiving trademark office actions from the USPTO can feel discouraging, but they are a normal part of the trademark registration process. An Office Action is simply…

For businesses with global ambitions, international trademark protection through the Madrid Protocol is one of the most efficient and cost-effective tools available. Rather than filing separate…

Learning how to file a trademark application with USPTO is an essential skill for any business owner who wants to protect their brand. The United States…

When businesses first explore brand protection, a common question arises: what is the difference between a service mark vs trademark? While these terms are often used…

Conducting a comprehensive trademark search before filing your application is one of the most important steps you can take to protect your brand and avoid costly…

Building a startup is challenging enough without the trademark mistakes startups commonly make that can derail your brand before it gets off the ground. Intellectual property…

Most explanations of trademark vs copyright stop at subject matter — brands on one side, creative works on the other. That is the easy half. The…