{"id":1417,"date":"2026-06-13T06:00:30","date_gmt":"2026-06-13T06:00:30","guid":{"rendered":"https:\/\/www.perspireip.com\/blog\/?p=1417"},"modified":"2026-06-13T06:22:40","modified_gmt":"2026-06-13T06:22:40","slug":"trademark-opposition-proceedings","status":"publish","type":"post","link":"https:\/\/www.perspireip.com\/blog\/trademark-opposition-proceedings\/","title":{"rendered":"Trademark Opposition: 6 Proven Steps to Win"},"content":{"rendered":"\n<p>You spent months building a brand, filed your application, and then noticed something unsettling in the Official Gazette: a competitor is trying to register a mark that looks an awful lot like yours. What now? This is exactly the moment a <strong>trademark opposition<\/strong> was designed for. A trademark opposition lets you challenge a pending application before it ever matures into a registration, and it is one of the most powerful, underused tools brand owners have. Most companies only learn about it after they have already lost ground.<\/p>\n\n\n\n<p>This guide walks through what a trademark opposition is, why it matters, how the process actually unfolds at the USPTO, and what it costs you to ignore the window when it opens. Whether you are defending a household name or a scrappy startup mark, knowing how oppositions work can save you years of headaches and tens of thousands of dollars in litigation down the road. Let us start with the fundamentals and build from there.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-trademark-opposition\">What Is a Trademark Opposition?<\/a><\/li><li class=\"\"><a href=\"#trademark-opposition-grounds\">Common Grounds for a Trademark Opposition<\/a><\/li><li class=\"\"><a href=\"#why-trademark-opposition-matters\">Why a Trademark Opposition Matters for Your Brand<\/a><\/li><li class=\"\"><a href=\"#trademark-opposition-process\">How the Trademark Opposition Process Works Step by Step<\/a><\/li><li class=\"\"><a href=\"#trademark-opposition-vs-cancellation\">Trademark Opposition vs. Cancellation and Other Options<\/a><\/li><li class=\"\"><a href=\"#trademark-opposition-examples\">Real-World Trademark Opposition Scenarios<\/a><\/li><li class=\"\"><a href=\"#how-perspireip-helps\">How PerspireIP Helps With Trademark Opposition Strategy<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Mistakes That Sink a Trademark Opposition<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><ul><li class=\"\"><a href=\"#faq-q-1\">How long do I have to file a trademark opposition?<\/a><\/li><li class=\"\"><a href=\"#faq-q-2\">How much does a trademark opposition cost?<\/a><\/li><li class=\"\"><a href=\"#faq-q-3\">What is the difference between an opposition and a cancellation?<\/a><\/li><li class=\"\"><a href=\"#faq-q-4\">Do I need an attorney to file a trademark opposition?<\/a><\/li><li class=\"\"><a href=\"#faq-q-5\">How do I find out about conflicting marks in time?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-trademark-opposition\">What Is a Trademark Opposition?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/featured-trademark-search.jpg\" alt=\"Trademark opposition filing reviewed at the USPTO\" class=\"wp-image-1300\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/featured-trademark-search.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/featured-trademark-search-300x158.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/featured-trademark-search-1024x538.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/featured-trademark-search-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>A trademark opposition is a formal proceeding filed with the Trademark Trial and Appeal Board (TTAB), an administrative tribunal inside the <a href=\"https:\/\/www.uspto.gov\/trademarks\/ttab\/trademark-trial-and-appeal-board-ttab\" target=\"_blank\" rel=\"noopener\">United States Patent and Trademark Office<\/a>. Think of it as a structured objection. When an examining attorney approves an application, the mark gets published in the <a href=\"https:\/\/www.uspto.gov\/learning-and-resources\/official-gazette\" target=\"_blank\" rel=\"noopener\">Official Gazette<\/a> for a 30-day window. During that window, anyone who believes they would be harmed by the registration can step in and say, &#8220;Not so fast.&#8221;<\/p>\n\n\n\n<p>The most common ground is likelihood of confusion: the new mark is close enough to yours that consumers might mix the two up. But oppositions can also rest on descriptiveness, dilution of a famous mark, fraud, or a lack of bona fide intent to use. The TTAB does not award money damages and it cannot stop someone from using a name in the marketplace. What it decides is narrower but crucial: whether that application gets onto the federal register at all.<\/p>\n\n\n\n<p>Here is the part people miss. A trademark opposition is a creature of timing. Miss the publication window and your options shrink dramatically. After registration, you are no longer opposing, you are seeking cancellation, which is a steeper climb. That is why brand owners who take protection seriously pair active monitoring with a clear opposition playbook, and why the smartest teams treat the Gazette as a weekly habit rather than an afterthought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-opposition-grounds\">Common Grounds for a Trademark Opposition<\/h2>\n\n\n\n<p>Not every annoying lookalike is opposable. You need a legal basis, and the strongest trademark opposition cases rest on well-established grounds. Likelihood of confusion is the workhorse. It asks whether ordinary consumers, seeing both marks in the marketplace, might believe the goods come from the same source. Courts and the TTAB weigh the similarity of the marks, the relatedness of the goods, the channels of trade, and the strength of the senior mark.<\/p>\n\n\n\n<p>Dilution is a second avenue, reserved for famous marks. Here you do not even need to compete with the applicant. You argue that their use blurs the distinctiveness of your iconic brand or tarnishes its reputation. Then there is descriptiveness: if an applicant tries to register a term that merely describes the product, you can argue it is not entitled to protection without proof of acquired distinctiveness.<\/p>\n\n\n\n<p>Other grounds round out the toolkit. You might assert your own priority of use, showing you used the mark in commerce first. You can allege fraud on the USPTO if the applicant lied in their filing, or a lack of bona fide intent to use the mark. Each ground demands different evidence, which is why a clear-eyed assessment of your position, ideally informed by a professional search, should come before you draft a single sentence of your notice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-trademark-opposition-matters\">Why a Trademark Opposition Matters for Your Brand<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/trademark-infringement-detection.jpg\" alt=\"Trademark opposition grounds and likelihood of confusion\" class=\"wp-image-1348\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/trademark-infringement-detection.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/trademark-infringement-detection-300x200.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/trademark-infringement-detection-1024x684.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/trademark-infringement-detection-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Registration is not a formality. A federal registration gives the owner nationwide rights, a legal presumption of validity, and a powerful weapon in any future dispute. If a confusingly similar mark slips through to registration, you have effectively handed your competitor that same arsenal, and you will be fighting uphill ever after.<\/p>\n\n\n\n<p>Consider the math. Online trademark infringement cases have climbed roughly 35% as e-commerce has exploded, and the global trademark services market is projected to reach $18 billion. Brands are filing faster than ever, which means conflicts surface more often. A timely trademark opposition stops a problem at the cheapest possible stage. Compare that to discovering an infringer two years later, after they have built customer goodwill, ranked on search engines, and printed packaging. At that point you are looking at a cancellation action or full-blown litigation.<\/p>\n\n\n\n<p>There is also a strategic signal. Filing a trademark opposition tells the market you actively police your rights. Squatters and copycats tend to look for soft targets. A brand with a documented history of enforcement is a much less appealing mark to imitate. This is the same logic behind <a href=\"https:\/\/www.perspireip.com\/blog\/trademark-monitoring-service-guide-6\/\">a strong trademark monitoring service<\/a>: early detection preserves leverage. And remember, the USPTO does not police your mark for you. That responsibility falls entirely on the owner, which is why so many disputes trace back to brands that simply were not watching.<\/p>\n\n\n\n<p>It helps to think of a trademark opposition as an insurance claim you actually want to avoid filing, but are glad exists. The premium is cheap: a monitoring service and a little vigilance. The payout, when you need it, is enormous, because catching a conflict at the application stage spares you from the far costlier work of unwinding a registered mark later. Businesses that treat enforcement as an ongoing discipline rather than a one-time event almost never find themselves cornered.<\/p>\n\n\n\n<p>There is a reputational dimension too. Customers associate your name with a certain quality, and a confusingly similar mark in the market can quietly siphon that trust. By the time complaints reach your support team, the damage is already spreading. A timely trademark opposition is, in that sense, a form of customer protection. You are not just defending a legal right; you are protecting the people who chose your brand from being misled by a lookalike that you could have stopped at the gate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-opposition-process\">How the Trademark Opposition Process Works Step by Step<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/img-trademark-infringement.jpg\" alt=\"Trademark opposition process timeline at the TTAB\" class=\"wp-image-1271\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/img-trademark-infringement.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/img-trademark-infringement-300x158.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/img-trademark-infringement-1024x538.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/img-trademark-infringement-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The process is more orderly than most people expect, but the deadlines are unforgiving. Here is how a typical trademark opposition unfolds from the moment a threatening mark appears:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publication and the 30-day clock.<\/strong> Once a mark publishes in the Official Gazette, you have 30 days to act. Need more time? You can request an extension, which the TTAB routinely grants in 30 or 90-day increments.<\/li>\n\n\n\n<li><strong>Notice of Opposition.<\/strong> You file through ESTTA, the TTAB&#8217;s Electronic System for Trademark Trials and Appeals. The notice states your grounds and your standing, meaning why you would be damaged.<\/li>\n\n\n\n<li><strong>The Answer.<\/strong> The applicant gets roughly 40 days to respond, admitting or denying each allegation and raising defenses.<\/li>\n\n\n\n<li><strong>Discovery.<\/strong> Both sides exchange documents, send interrogatories, and take depositions. This phase mirrors civil litigation and is where most of the real work happens.<\/li>\n\n\n\n<li><strong>Trial periods.<\/strong> Evidence comes in through testimony and notices of reliance. The opposer gets a window, then the applicant, then the opposer gets a short rebuttal period.<\/li>\n\n\n\n<li><strong>Briefing and decision.<\/strong> After final briefs, and optional oral argument, the TTAB typically issues a decision within about six months.<\/li>\n<\/ol>\n\n\n\n<p>Start to finish, a contested trademark opposition can run well over a year. But here is the encouraging reality: more than 95% of oppositions settle before trial. A coexistence agreement, a narrowing of goods, or an outright withdrawal resolves the vast majority of cases. The TTAB even offers mediation. So while the process looks intimidating on paper, most disputes end with a negotiated handshake rather than a courtroom showdown. Strong evidence early, often surfaced through a <a href=\"https:\/\/www.perspireip.com\/blog\/trademark-clearance-search-complete-guide\/\">thorough trademark clearance search<\/a>, is what gets you a favorable settlement quickly.<\/p>\n\n\n\n<p>One practical tip: do not wait until day 29 to start. Building a credible notice takes time. You need to confirm your priority, gather specimens of use, and articulate your grounds with specificity. If the clock is genuinely too tight, file a request for an extension of time to oppose. It buys breathing room and signals to the applicant that you are paying attention, which alone sometimes prompts a settlement conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-opposition-vs-cancellation\">Trademark Opposition vs. Cancellation and Other Options<\/h2>\n\n\n\n<p>People often confuse the tools available to challenge a mark. A trademark opposition targets an application during its 30-day publication window, before registration. A cancellation, by contrast, attacks a mark that is already registered, and the grounds available narrow once a registration passes the five-year mark and becomes incontestable. Opposing early is almost always cheaper and gives you more legal angles.<\/p>\n\n\n\n<p>There is also the <a href=\"https:\/\/www.uspto.gov\/trademarks\/laws\/letter-protest-practice-tip\" target=\"_blank\" rel=\"noopener\">Letter of Protest<\/a>, a lighter-touch option filed before publication that flags evidence for the examining attorney to consider. It is inexpensive and can stop a problematic application without a full proceeding, though you give up control once you submit it. For lower-stakes conflicts, it is a sensible first move. For genuine threats to a core brand, a formal opposition gives you a seat at the table and the ability to negotiate directly with the applicant.<\/p>\n\n\n\n<p>Which path fits depends on timing, budget, and how central the disputed mark is to your business. A seasoned advisor will help you weigh them rather than reflexively reaching for the most aggressive option. Sometimes the cheapest win is a well-timed Letter of Protest; other times, only a full trademark opposition will protect what matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-opposition-examples\">Real-World Trademark Opposition Scenarios<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-vs-trademark-vs-patent-protection.jpg\" alt=\"Trademark opposition versus cancellation options\" class=\"wp-image-1354\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-vs-trademark-vs-patent-protection.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-vs-trademark-vs-patent-protection-300x200.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-vs-trademark-vs-patent-protection-1024x683.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-vs-trademark-vs-patent-protection-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Picture a regional coffee roaster that has used a stylized bird logo for a decade. A new chain files to register a strikingly similar bird for cafe services. The roaster&#8217;s monitoring service flags the publication, and within the 30-day window they file an opposition citing likelihood of confusion. The applicant, facing discovery costs, agrees to amend its logo and limit its goods. Total cost: a fraction of what later litigation would have run.<\/p>\n\n\n\n<p>Famous marks have an even sharper tool. Owners of well-known brands can oppose on dilution grounds, arguing that a similar mark blurs or tarnishes their reputation even without direct competition. This is why you rarely see knockoffs of iconic names survive to registration, a dynamic we explore in our piece on <a href=\"https:\/\/www.perspireip.com\/blog\/trademark-dilution-famous-marks-protection\/\">famous marks and trademark dilution<\/a>. On the flip side, weak oppositions, the kind filed without solid evidence of prior rights or real confusion, tend to collapse. The lesson across every scenario is the same: the strength of your underlying rights and the quality of your evidence decide the outcome long before the TTAB rules.<\/p>\n\n\n\n<p>Consider one more. A software startup discovers, through routine monitoring, that a competitor in an adjacent category filed for a nearly identical name. Rather than panic, they opened a settlement dialogue under the shadow of an opposition deadline. The result was a coexistence agreement that carved out clear lanes for each company. No trial, no headlines, just a clean resolution that preserved both brands. That is what good process looks like in practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-perspireip-helps\">How PerspireIP Helps With Trademark Opposition Strategy<\/h2>\n\n\n\n<p>A successful trademark opposition starts long before publication. It starts with knowing what is out there. PerspireIP&#8217;s trademark search and monitoring services are built to catch conflicting applications the moment they publish, so you never miss the 30-day window. Our analysts deliver clear watch notices, flag genuine threats from background noise, and assemble the prior-use evidence that makes an opposition credible.<\/p>\n\n\n\n<p>We also help you decide when not to fight. Not every similar mark warrants an opposition, and we give you an honest read on the strength of your position before you spend a dollar. From clearance searches that map the competitive field to ongoing monitoring that keeps your enforcement rights sharp, our team gives brand owners the intelligence they need to act fast and act smart. If you want your trademark opposition strategy grounded in real data rather than guesswork, that is exactly what we do, day in and day out, for clients who refuse to leave their brands exposed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-opposition-mistakes\">Mistakes That Sink a Trademark Opposition<\/h2>\n\n\n\n<p>Even strong cases fall apart when basic steps get skipped. The most common mistake is simply missing the deadline. The 30-day clock does not pause because you were busy, and the TTAB has little sympathy for a late filer who never requested an extension. If you are not monitoring the Official Gazette, you will not even know the clock has started.<\/p>\n\n\n\n<p>A second mistake is filing on thin grounds. Some owners rush to oppose every vaguely similar mark, only to discover during discovery that their evidence of priority or confusion is weak. That wastes money and can even strengthen the applicant&#8217;s position. A disciplined trademark opposition rests on documented use, registration records, and a sober analysis of the confusion factors, not on irritation alone.<\/p>\n\n\n\n<p>Third, owners often neglect settlement. Because the overwhelming majority of oppositions resolve through agreement, going in with a scorched-earth mindset usually costs more than it gains. The savvy approach treats the proceeding as leverage for a sensible coexistence deal. Finally, many businesses try to handle complex proceedings without proper records of their own brand use, which is exactly the kind of foundational evidence a good monitoring and search partner helps you maintain from the start. Avoid these four traps and your trademark opposition stands on much firmer ground.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>A trademark opposition is your best chance to stop a conflicting mark before it gains the full power of federal registration. The window is short, just 30 days from publication, and the cost of missing it compounds quietly while you are not looking. The brands that win are not the ones with the deepest pockets; they are the ones watching closely and ready to move. Pair vigilant monitoring with a clear-eyed opposition plan and you keep your brand equity where it belongs. Ready to protect what you have built? <a href=\"https:\/\/www.perspireip.com\/contact\">Contact PerspireIP<\/a> today and let our trademark opposition and monitoring experts put a watchful eye on your most valuable asset.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-q-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How long do I have to file a trademark opposition?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You have 30 days from the date the mark publishes in the Official Gazette. You can request extensions of 30 or 90 days, which the TTAB routinely grants, but the initial clock is strict.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-q-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much does a trademark opposition cost?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The USPTO filing fee is modest, but total costs depend on whether the case settles or proceeds through discovery and trial. Because more than 95% of oppositions settle, most resolve for far less than full litigation would cost.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-q-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the difference between an opposition and a cancellation?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>An opposition challenges a mark before it registers, during the publication window. A cancellation seeks to remove a mark that is already registered. Opposing early is generally faster and less expensive.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-q-4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need an attorney to file a trademark opposition?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You are not legally required to have one, but TTAB proceedings follow formal rules of evidence and procedure. Most successful opposers work with experienced counsel and rely on professional monitoring to build their case.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-q-5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I find out about conflicting marks in time?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A trademark monitoring service watches new filings and the Official Gazette for you, alerting you the moment a confusingly similar mark publishes so you never miss the opposition window.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A trademark opposition lets you stop a conflicting mark before it registers. Learn the TTAB grounds, process, and how to protect your brand in time.<\/p>\n","protected":false},"author":2,"featured_media":1300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[7,127,262,5,260,19,261,80],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark","tag-brand-protection","tag-likelihood-of-confusion","tag-official-gazette","tag-trademark-monitoring","tag-trademark-opposition","tag-trademark-registration","tag-ttab","tag-uspto"],"_links":{"self":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":7,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":1436,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1417\/revisions\/1436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/media\/1300"}],"wp:attachment":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}