{"id":1150,"date":"2026-06-03T03:43:30","date_gmt":"2026-06-03T03:43:30","guid":{"rendered":"https:\/\/www.perspireip.com\/blog\/?p=1150"},"modified":"2026-06-03T03:43:31","modified_gmt":"2026-06-03T03:43:31","slug":"ip-in-mergers-and-acquisitions","status":"publish","type":"post","link":"https:\/\/www.perspireip.com\/blog\/ip-in-mergers-and-acquisitions\/","title":{"rendered":"IP in Mergers and Acquisitions: 7 Critical Insights"},"content":{"rendered":"\n<p>When two companies merge or one buys another, the spreadsheets get all the attention. Revenue, EBITDA, headcount, real estate. Yet some of the most valuable assets changing hands never appear on a balance sheet at all. Patents, trademarks, copyrights, trade secrets, and the contracts that govern them often carry more long-term value than the factories. That is why <strong>IP in mergers and acquisitions<\/strong> deserves a seat at the table from the very first conversation, not as an afterthought once the term sheet is signed.<\/p>\n\n\n\n<p>Get the intellectual property piece wrong and a promising deal can sour fast: a key patent turns out to be owned by a founder personally, a trademark is unregistered in the markets that matter, or open-source code is buried in the crown-jewel product. This guide walks through why IP in mergers and acquisitions matters, what diligence actually covers, how the process works, the mistakes that derail deals, and how careful review of IP in mergers and acquisitions protects both buyers and sellers.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#what-it-is\">Why IP in mergers and acquisitions Matters<\/a><\/li><li><a href=\"#diligence\">What IP Due Diligence Actually Covers<\/a><\/li><li><a href=\"#how-it-works\">How the IP Diligence Process Works, Step by Step<\/a><\/li><li><a href=\"#mistakes\">Common IP Mistakes That Derail Deals<\/a><\/li><li><a href=\"#buyers-sellers\">Protecting Both Buyers and Sellers<\/a><\/li><li><a href=\"#how-we-help\">How PerspireIP Can Help<\/a><\/li><li><a href=\"#valuation\">Putting a Number on the Intangibles<\/a><\/li><li><a href=\"#risk-allocation\">How Deals Allocate IP Risk<\/a><\/li><li><a href=\"#post-closing\">After the Deal Closes: Integration and Upkeep<\/a><\/li><li><a href=\"#industry\">Where IP Risk Concentrates by Industry<\/a><\/li><li><a href=\"#conclusion\">Conclusion<\/a><\/li><li><a href=\"#faq\">Frequently Asked Questions About IP in mergers and acquisitions<\/a><ul><li><a href=\"#why-is-ip-in-mergers-and-acquisitions-so-important\">Why is IP in mergers and acquisitions so important?<\/a><\/li><li><a href=\"#when-should-ip-due-diligence-begin\">When should IP due diligence begin?<\/a><\/li><li><a href=\"#what-is-the-most-common-ip-problem-found-in-deals\">What is the most common IP problem found in deals?<\/a><\/li><li><a href=\"#how-does-ip-review-help-a-seller\">How does IP review help a seller?<\/a><\/li><li><a href=\"#does-ip-due-diligence-cover-trade-secrets\">Does IP due diligence cover trade secrets?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-decision.jpg\" alt=\"IP in mergers and acquisitions due diligence reviewing intellectual property assets\" class=\"wp-image-1115\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-decision.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-decision-300x200.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-decision-1024x683.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-decision-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-it-is\">Why IP in mergers and acquisitions Matters<\/h2>\n\n\n\n<p>According to the <a href=\"https:\/\/www.wipo.int\" target=\"_blank\" rel=\"noopener\">World Intellectual Property Organization<\/a>, intangible assets now make up the majority of enterprise value for most modern companies. In technology, life sciences, media, and consumer brands, the intellectual property is frequently the reason the deal exists at all. A buyer is often paying for a patent portfolio, a recognizable brand, or a proprietary algorithm far more than for the desks and servers.<\/p>\n\n\n\n<p>The stakes are not theoretical. Analyses of IP in mergers and acquisitions activity have found that a large share of deals fail to deliver their expected value, and, as commentary from the <a href=\"https:\/\/www.americanbar.org\" target=\"_blank\" rel=\"noopener\">American Bar Association<\/a> notes, inadequate due diligence is a recurring culprit. When the asset driving the purchase is intangible, sloppy review of IP in mergers and acquisitions is exactly how a deal quietly destroys value instead of creating it. Treating IP in mergers and acquisitions as a checkbox is how acquirers end up overpaying for rights they do not actually own.<\/p>\n\n\n\n<p>History offers vivid lessons. Google&#8217;s roughly $12.5 billion acquisition of Motorola Mobility was driven largely by its patent portfolio. Facebook&#8217;s billion-dollar purchase of Instagram turned on brand and product rights. In each case, the intellectual property was the deal. Understanding the difference between the protections at play is foundational; our primer on <a href=\"https:\/\/www.perspireip.com\/blog\/copyright-vs-trademark-vs-patent-3\/\">copyright versus trademark versus patent<\/a> is a useful starting point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"diligence\">What IP Due Diligence Actually Covers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"797\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/layering-copyright-trademark-patent.jpg\" alt=\"IP in mergers and acquisitions audit covering patents trademarks copyrights and trade secrets\" class=\"wp-image-1116\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/layering-copyright-trademark-patent.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/layering-copyright-trademark-patent-300x199.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/layering-copyright-trademark-patent-1024x680.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/layering-copyright-trademark-patent-768x510.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>IP due diligence is the structured investigation of every intangible asset a target owns, licenses, or depends on. It is broad by necessity. A thorough review of IP in mergers and acquisitions looks at patents and applications, registered and unregistered trademarks, copyrights, trade secrets, domain names, and the software that ties them together.<\/p>\n\n\n\n<p>Three questions sit at the center. First, ownership: does the target actually hold clear title to what it claims, with proper assignments from every employee and contractor? Second, scope and strength: are the patents enforceable, the trademarks registered where the business operates, the trade secrets genuinely protected? Third, encumbrances: are there licenses, liens, or disputes that limit how the buyer can use the assets after closing?<\/p>\n\n\n\n<p>The work also looks outward. Freedom-to-operate questions matter: does the target&#8217;s flagship product risk infringing someone else&#8217;s rights? Pending litigation, expired registrations, and looming renewal deadlines all surface here. For a deeper treatment of the defensive side, our guide to <a href=\"https:\/\/www.perspireip.com\/blog\/ip-due-diligence-essential-business-guide\/\">IP due diligence before a business deal<\/a> covers the full checklist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-it-works\">How the IP Diligence Process Works, Step by Step<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/patent-landscape-analysis.jpg\" alt=\"IP in mergers and acquisitions process mapping a target company patent landscape\" class=\"wp-image-1096\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/patent-landscape-analysis.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/patent-landscape-analysis-300x200.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/patent-landscape-analysis-1024x684.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/patent-landscape-analysis-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Strong diligence follows a repeatable sequence. Skipping steps is how nasty surprises survive to closing. Here are the six steps that structure review of IP in mergers and acquisitions in a deal.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inventory the assets.<\/strong> Build a complete schedule of every patent, trademark, copyright, domain, and key trade secret, with registration numbers, jurisdictions, and status.<\/li>\n\n\n\n<li><strong>Verify the chain of title.<\/strong> Confirm that assignments run cleanly from inventors and creators to the company, recorded with the relevant offices. Broken chains are common and dangerous.<\/li>\n\n\n\n<li><strong>Assess scope and validity.<\/strong> Evaluate whether the patents are enforceable and the trademarks registered in the right classes and countries, flagging weak or abandoned rights.<\/li>\n\n\n\n<li><strong>Map the contracts.<\/strong> Review licenses, joint-development agreements, and open-source usage to understand what the buyer can and cannot do with the assets.<\/li>\n\n\n\n<li><strong>Check for conflicts.<\/strong> Search for infringement risk, pending disputes, and third-party claims that could follow the assets into the new entity.<\/li>\n\n\n\n<li><strong>Quantify and report.<\/strong> Translate findings into a risk profile and valuation impact the deal team can actually act on.<\/li>\n<\/ol>\n\n\n\n<p>Timing matters as much as method. The best practice is to start review of IP in mergers and acquisitions early, ideally before the letter of intent is signed, so findings can shape price and terms rather than arriving too late to matter. A <a href=\"https:\/\/www.perspireip.com\/blog\/patent-landscape-analysis-business-strategy\/\">patent landscape analysis<\/a> run alongside diligence helps the buyer see how the target sits within its competitive field.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistakes\">Common IP Mistakes That Derail Deals<\/h2>\n\n\n\n<p>The same problems surface again and again, and most are avoidable with early review. The first is broken ownership. A startup&#8217;s pivotal code was written by a contractor who never assigned rights, so the company does not actually own its core asset. Buyers discover this far too late.<\/p>\n\n\n\n<p>The second is geographic gaps. A brand is registered at home but unprotected in the very markets the buyer plans to expand into, where a squatter may already sit. The third is hidden open-source obligations: permissive assumptions about freely used code can impose licensing terms that undercut the value of proprietary software.<\/p>\n\n\n\n<p>A fourth recurring failure is trade-secret neglect. Confidential information protected only by goodwill, without agreements or access controls, may not survive the transition. Finally, many deals underestimate maintenance: lapsed renewals and missed deadlines can quietly extinguish rights the buyer thought it was paying for. Each of these is why IP in mergers and acquisitions belongs in diligence from day one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"buyers-sellers\">Protecting Both Buyers and Sellers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-choice.jpg\" alt=\"IP in mergers and acquisitions protecting buyers and sellers in a transaction\" class=\"wp-image-1114\" srcset=\"https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-choice.jpg 1200w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-choice-300x200.jpg 300w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-choice-1024x683.jpg 1024w, https:\/\/www.perspireip.com\/blog\/wp-content\/uploads\/copyright-trademark-patent-choice-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>review of IP in mergers and acquisitions is often framed as the buyer&#8217;s shield, and it is. Diligence lets an acquirer adjust the price, demand specific representations and warranties, require pre-closing fixes, or walk away entirely. The buyer who understands exactly what it is acquiring negotiates from strength.<\/p>\n\n\n\n<p>But sellers benefit just as much, and many overlook it. A seller who runs its own review of IP in mergers and acquisitions before going to market can clean up assignments, renew lapsed registrations, and document trade secrets in advance. That preparation removes the very ammunition buyers use to discount a deal. A clean, well-documented portfolio commands a higher price and a faster close.<\/p>\n\n\n\n<p>This is the quiet truth about IP in mergers and acquisitions: the side that prepares controls the negotiation. For founders building toward an eventual exit, the work of assembling a defensible portfolio starts years earlier, a theme we explore in our guide to building a <a href=\"https:\/\/www.perspireip.com\/blog\/startup-ip-portfolio-build-guide\/\">startup IP portfolio<\/a>. Strong housekeeping today becomes leverage at the deal table tomorrow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-we-help\">How PerspireIP Can Help<\/h2>\n\n\n\n<p>At PerspireIP, supporting IP in mergers and acquisitions is one of our core services, and we work for both sides of the table. For buyers, we run thorough diligence: verifying chain of title, assessing patent and trademark strength, mapping licenses and open-source exposure, and flagging infringement risk before it becomes the buyer&#8217;s problem.<\/p>\n\n\n\n<p>For sellers, we help prepare the portfolio for sale, closing assignment gaps, tidying registrations, and documenting trade secrets so the assets present cleanly. Across both, we translate technical findings into the plain-language risk and valuation picture that deal teams and counsel actually need. Whether you are acquiring, divesting, or raising capital, sound handling of IP in mergers and acquisitions can be the difference between a deal that creates value and one that quietly leaks it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"valuation\">Putting a Number on the Intangibles<\/h2>\n\n\n\n<p>Once diligence confirms what a target owns, the question becomes what it is worth. Valuing intellectual property is part art, part discipline, and it rarely reduces to a single figure. Yet in many transactions, the intangible assets justify most of the purchase price, so the deal team cannot simply wave at them.<\/p>\n\n\n\n<p>Three approaches dominate. The cost approach asks what it would take to recreate the asset from scratch, which sets a rough floor. The market approach looks at what comparable rights have sold or licensed for, though clean comparables are scarce. The income approach, often the most persuasive, estimates the future cash flows the IP will generate and discounts them to present value.<\/p>\n\n\n\n<p>None of these works without the diligence underneath it. A patent&#8217;s projected royalties mean nothing if its chain of title is broken, and a brand&#8217;s premium evaporates if it is unregistered where the buyer plans to grow. This is the link people miss: valuation rests on the facts that review of IP in mergers and acquisitions uncovers. Sloppy handling of IP in mergers and acquisitions does not just create legal risk; it makes every number in the model unreliable. The cleaner the rights, the more confident the valuation, and the easier it is for both sides to agree on a fair price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"risk-allocation\">How Deals Allocate IP Risk<\/h2>\n\n\n\n<p>No diligence is perfect, and even a thorough review cannot eliminate every uncertainty. That is why deals use contractual tools to allocate whatever risk remains between buyer and seller. Understanding these levers is part of handling IP in mergers and acquisitions well.<\/p>\n\n\n\n<p>Representations and warranties are the first line. The seller formally states that it owns the IP, that it does not infringe third-party rights, and that there are no undisclosed disputes. If those statements prove false, the buyer has a claim. Indemnification provisions then spell out who pays, and how much, when a problem surfaces after closing.<\/p>\n\n\n\n<p>For higher-risk items, parties often hold back part of the purchase price in escrow, releasing it only once specific IP concerns are resolved. Representation and warranty insurance has also grown popular, shifting certain risks to an insurer so the deal can close without an open-ended fight. The shape of these protections usually traces directly back to what diligence found: the bigger the unanswered question about the IP, the more aggressive the risk allocation. Strong diligence, in other words, is what lets the lawyers write sensible terms instead of guessing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"post-closing\">After the Deal Closes: Integration and Upkeep<\/h2>\n\n\n\n<p>Signing is not the finish line. The value identified during diligence only materializes if the acquired intellectual property is properly transferred, integrated, and maintained. Many deals that looked sound on paper leak value in the months after closing because nobody owned the follow-through.<\/p>\n\n\n\n<p>The first task is recordation. Assignments must be filed with the relevant patent and trademark offices, such as the <a href=\"https:\/\/www.uspto.gov\" target=\"_blank\" rel=\"noopener\">USPTO<\/a>, so the new owner appears on the public record; skip it, and enforcement later gets complicated. Renewal calendars need to be merged so no registration lapses during the handover. Trade-secret protections, including agreements and access controls, must be extended to the combined workforce.<\/p>\n\n\n\n<p>There is also a strategic layer. A buyer that has just absorbed a portfolio should reassess its overall position: which assets to keep and defend, which to license, and which to let lapse. Treating IP in mergers and acquisitions as a process that continues past closing, rather than a box checked at signing, is what turns acquired rights into durable competitive advantage. The diligence tells you what you bought; disciplined integration is what lets you keep it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry\">Where IP Risk Concentrates by Industry<\/h2>\n\n\n\n<p>Not every deal carries the same intellectual property risk, and knowing where the danger clusters helps a team focus its review. The shape of the threat shifts dramatically from one sector to the next, which is why a one-size-fits-all checklist rarely serves a transaction well.<\/p>\n\n\n\n<p>In software and technology, the central worries are chain of title for code, open-source license compliance, and patent infringement exposure in a crowded field. A single contributor who never signed an assignment, or a copyleft license lurking in the codebase, can reshape the value of the deal. In life sciences, patents are everything: a few key claims and their remaining term can define the entire valuation, so expiration dates and validity carry outsized weight.<\/p>\n\n\n\n<p>Consumer and retail deals lean on trademarks and trade dress, where the questions are about registration coverage across markets and any history of dilution or infringement. Manufacturing transactions often hinge on trade secrets and know-how that live in processes rather than filings, making documentation and confidentiality agreements critical. Media and entertainment deals revolve around copyright chains, licenses, and rights clearances that can be maddeningly tangled.<\/p>\n\n\n\n<p>The common thread is that the IP profile should drive the diligence plan, not the other way around. A buyer who tailors the review to the sector&#8217;s real pressure points spends its diligence budget where it matters and avoids being blindsided by the risk that particular industry is known for. Smart handling of IP in mergers and acquisitions means asking the right questions for the deal in front of you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Deals live and die on details, and few details carry more hidden weight than intellectual property. A patent with a broken chain of title, a brand unprotected abroad, or a trade secret with no agreement behind it can turn a confident acquisition into an expensive lesson. Handled well, IP in mergers and acquisitions does the opposite: it confirms what is truly being bought, sharpens the price, and clears the path to a clean close. Whether you sit on the buy side or the sell side, bring intellectual property into the conversation early. Talk to PerspireIP about protecting the assets that matter most before the ink dries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently Asked Questions About IP in mergers and acquisitions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-is-ip-in-mergers-and-acquisitions-so-important\">Why is IP in mergers and acquisitions so important?<\/h3>\n\n\n\n<p>Intangible assets make up most of modern enterprise value, so the intellectual property is often the real reason a deal happens. Getting it wrong means overpaying for rights the target may not even own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"when-should-ip-due-diligence-begin\">When should IP due diligence begin?<\/h3>\n\n\n\n<p>As early as possible, ideally before the letter of intent. Early findings can shape the price and terms, while late discoveries often arrive too late to change anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-most-common-ip-problem-found-in-deals\">What is the most common IP problem found in deals?<\/h3>\n\n\n\n<p>Broken chain of title. Inventions or code created by employees or contractors who never properly assigned their rights, leaving the company without clear ownership of its core assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-does-ip-review-help-a-seller\">How does IP review help a seller?<\/h3>\n\n\n\n<p>A seller that cleans up assignments, registrations, and trade-secret documentation before going to market removes the issues buyers use to discount the deal, supporting a higher price and faster close.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"does-ip-due-diligence-cover-trade-secrets\">Does IP due diligence cover trade secrets?<\/h3>\n\n\n\n<p>Yes. Reviewers check whether confidential information is protected by agreements and access controls, since trade secrets with no safeguards may not survive the transition to a new owner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IP in mergers and acquisitions can make or break a deal. Learn how IP due diligence protects both buyers and sellers in M&#038;A transactions.<\/p>\n","protected":false},"author":2,"featured_media":1115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[64,12,207,34,47,65],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ip-strategy","tag-intellectual-property","tag-ip-due-diligence","tag-ip-in-mergers-and-acquisitions","tag-ip-strategy","tag-ip-valuation","tag-ma"],"_links":{"self":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":3,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/media\/1115"}],"wp:attachment":[{"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perspireip.com\/blog\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}